By Zahid H Javali
Content marketing is indeed the new oil in business. Want to scale up your existing business? Need help with lead generation for your startup? Require quality content writers you don’t have to manage? Write Wing Media will do all of that for you. I began this content writing and content marketing services firm in 2007 to help online businesses find their communication mojo.
Let me explain.
You are a new YouTuber who is paying no attention to the handful of comments for your videos. That’s the first mistake that every businessperson does too. You can’t chase business with scant regard to your target group. When you can’t respond to feedback that is trickling in, can you take care of the torrent of comments that will follow, if your content connects with your audience? That’s the power of content marketing, be it blog posts, ebooks, case studies, white papers, podcasts, or videos. The primary aim is to establish trust and cement your reputation in the field.
Sure, there might be many more businesses offering the same exact thing you do. But you are doing your business with flair. You are hiring the best digital marketing firm that uses its arsenal of AI-generated data to find the most profitable keyword you can rank for. Content marketing begins and ends with keyword research. The more thorough you are at it, the better will be your website traffic and leads. Many worry about lead generation when they haven’t even focussed on product awareness. When no one even knows about you, why will they buy from you?
Meaning of Content Marketing
This video explains it best. A must-watch.
So how do you build awareness with a content marketing company in Bangalore?
You hire the best writers and editors to create 1000 articles on your product niche. Think of content marketing like building a media company in your area of expertise. If you are a physiotherapy centre, you could talk about every ailment under the sun that requires your intervention. From tennis elbow to multiple sclerosis, spondylosis to lower back pain, the subjects are endless. Essentially, you write on every topic with so much flair and research that people will fall for the encyclopaedic information you are laying out before them. When they sign up to your newsletter, you can cross off the checkmark for ‘awareness’.
What next with content writing services in Bangalore?
Once the potential customer continues to read all the blog posts you are generating every week, they will become your loyal fans. You have cemented your thought leadership by being consistent and focussing on high quality blog posts and infographics that also rank high on search engines. Naturally, Google starts sending traffic your way. The next time, your potential customer has any physical injury, you will be the go-to resource for them. Now imagine you are a local brand, and the person reading it is not even from your city. You can do video consultations, sell ebooks, courses, and webinars. The possibilities are endless. The world is indeed a global village. A person from Honalulu can pay for your service in Bangalore, so long as they see benefit in your business offering.
What does Write Wing Media do?
We conduct a thorough content strategy, prepare a content calendar, generate content and distribute it through social media. We also script and edit videos and podcasts, write press releases, and even help with media and influencer outreach. But our core competency is content marketing where our job is to write highly useful and shareable content that will win ‘link love’. With such organic backlinks, the authority of your website goes up, resulting in traffic and leads.
How soon will I see results?
You will see incremental results within months, but the most dramatic improvement will only be in 2-3 years. Why? Because content marketing is a long game. Just like you can’t open for business and immediately become a billion dollar company, you can’t hack your way to success. Of course, you can run ads and get influencers to talk about your business, but that’s not going to be sustainable once you run out of resources unless you are Bill Gate or Jeff Bezos. Therefore, content marketing is the only way to make slow but sure progress in growing your business.
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